Media for Equity

We advise our clients in venture-capital investments in companies with high growth potential through a media-for-equity model, boosting growth by strengthening positioning and brand awareness in relevant markets. These media-for-equity transactions consist of tailor-made media campaigns through a rendering of advertising services in different media—such as free-to-air television, pay television, digital platforms and print media—in exchange for an equity participation in start-up companies across different sectors.